KindCraft - The personal website of Adam Whitehouse

Design Leadership for Meaningful Brands

Hi, I’m Adam.
I’m a Creative Director, designer, teacher and musician.

For over two decades, I’ve been helping teams and brands find clarity, elevate their craft, and stay grounded in what matters.

Always positive

Strict perfectionist

I lead ideas from spark to execution, helping teams craft work that’s clear, compelling, and grounded in meaning.

With a foundation in visual design, I bring brands to life through thoughtful systems, crafted aesthetics, and intentional detail.

I help teams navigate the shift to AI-enhanced creativity — identifying real opportunities to work faster, think bigger, and stay human.

I simplify complex processes, building smarter, leaner workflows that free up creative teams to focus on what matters most.

Helping creatives grow in craft, confidence, and character — through guidance that’s honest, practical, and rooted in real experience.

Bringing the creative revolution to life

Uniting apps into a competitive edge

Retargeting: now with added pressure

Reviving an African retail icon

Absolut’s origin story, remixed for Africa

Designing the future of Old Mutual

Let's work together

Whether you’re starting something new or evolving something meaningful, I’d love to hear what you’re working on — and how I might be able to help.

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