I’m an Executive Creative Director at VML South Africa, where I lead the design discipline and help guide work across brand, product, experience, and campaigns. I also head up our animation and post-production team — a group of incredibly talented humans who bring stories to life through crafted motion and film.

My role is part maker, part mentor. I spend most of my time supporting and growing a national team of multi-disciplinary designers, helping them do the best work of their lives — and making sure the work we put into the world is thoughtful, effective, and well made.

When I’m not in the thick of pixels and people, you’ll find me writing songs, playing drums at church, or spending time with my wife and our two kids.