22seven Vision Film

→ 22seven by Old Mutual

Most financial apps focus on features. Budgets. Transactions. Charts. But 22seven wanted something more — a way to show how their app could feel in people’s lives. Not just what it does, but what it enables.

So we created a film that reimagined the brand’s role – not as a finance tool, but as a quiet companion for life’s messy, beautiful complexity.

Through warm, human storytelling and rich, illustrative animation, we moved the app out of the finance & tech space and into the everyday – showing how it helps people simplify decisions, plan with confidence, and build a better relationship with money. Not to impress, but to live better.

Because in the end, it’s not about money. It’s about what it lets you do with your life.